We help leaders, Say what they mean, And mean what they say. We don't do spin.
We help organisation unite and mobilise their people behind their competitive advantage to achieve better results by:
Clients ask for our help when they want to mobilise large numbers of employees to deliver a significant change. This could include:
Cindy started out at IMG before joining WCT Live to manage key accounts including British Airways and HM Government. In 2000 she co-founded LIVE Communications, a pioneering organisation dedicated to helping organisations align their internal and external messaging to create genuine brand consistency.
In 2009, Cindy co-founded Unspun and now works with leaders and their teams to mobilise their businesses behind strategic change. By delivering sustainable improvements in their performance, Cindy has forged strong long-term relationships with client as diverse as KPMG, BUPA, Network Rail, Camelot and London Underground. Cindy is also a member of Women in Advertising and Communications London (WACL), a group of 130 senior women in the UK marketing communications industry
Richard comes from a background of business strategy and change management. As Head of Brand Strategy and Engagement at E.ON, he was responsible for developing and implementing a new brand positioning and rolling out a brand engagement programme for over 17,000 employees. Prior to this, Richard was Director of Brand Strategy and Engagement at Interbrand, where he developed the firm’s methodology for brand engagement and worked on a mixture of strategy and engagement projects with clients such as Nissan, Rio Tinto, Barclaycard, Barclays and Musgrave.
Richard has been at Unspun since 2011 working on new brand propositions and employer brands for clients including First Group, Premier Foods, Hovis and TT Electronics.
Simon spent his early career as a consultant specialising in employee engagement, communication and behaviour having gained broad experience in various Human Resources roles within specialist retailing chains. First as HR Director, then as Organisation Development Director, his responsibilities included merging the cultures of two competing book retailers – Waterstone’s and Dillons.
Simon then joined Live Communications in 2001, where he put into practice his expertise in internal communications, facilitation and coaching at Board level. Simon was involved in scripting for internal audiences and exploring ways to bring about sustained change within organisations through workshop events and broader HR and engagement interventions.
Simon has worked with Unspun since its conception in 2009 on a wide range of clients including the British Transport Police, TfL and Aviva.
Sarah is a Brand Strategy Consultant with 17 years of consulting experience across a comprehensive spectrum of client industries, strategic areas and brand disciplines. Much of her career has been spent at Interbrand, working nationally and internationally on major client projects – as part of its Brand Valuation team, as Head of Brand Strategy (Board Director) and as Strategy Director to a cross-functional team.
For the last 4 years she has worked as a Strategy partner for a number of agencies, both as a team head with responsibility across clients and on discreet client projects.
Sarah’s specialties include brand definition, positioning and articulation, brand audits and growth strategy, brand architecture and portfolio development, brand migration, brand workshop planning and facilitation.
Anna has a degree in Theatre with Psychology which has contributed to her being able to build strong client relationships, and a confidence which enables her to take on complex projects and lead them effectively to conclusion.
Anna started her working life living and teaching in Sweden, the United States and South America but decided to re-direct her career in 2013 with a move back to London to apply her organisational skills to completing an Events Management Diploma. Anna joined Unspun in 2014 and worked with clients including First Group and Heathrow. Anna now manages various high profile accounts for the agency including TT Electronics and TfL.
Her comprehensive understanding of event management and production, as well as highly tuned natural instinct about what it takes to make an organisation tick, makes her a huge asset to both the project management and consultancy teams.
Christianne is a Senior Project Manager with a background of delivering marketing and communications strategies and related communications events.
With over 8 years consultancy experience, Christianne was previously involved in providing consultancy services to Utilities and Mining companies through her work at Ernst & Young. Following her move to London in 2012, Christianne was involved in the project and operational management of the London 2012 Ceremonies before joining Unspun fulltime.
Since joining Unspun, Christianne has managed consultancy projects for key client accounts which has included leading on the design and delivery of brand strategies for Monarch Group, Premier Foods leadership and communications strategies for FirstGroup and Transport for London, and the marketing and communications campaign for the NHS Leadership Academy’s Programmes.
Vicky is a Communications and Planning Director with over 19 years’ experience spanning advertising, brand consultancy and brand management in the UK, Europe and Asia for large advertising agencies such as BBH, TBWA and M&C Saatchi.
Vicky has extensive experience with both leading global and local brands across categories as diverse as soft drinks, skincare, banks and baby food. Vicky is passionate about brands and about understanding consumers; she has a keen involvement in driving existing brand growth.
Vicky has worked regularly with Unspun on various projects including brand definition and customer promise for the Post Office and most recently developing a communications plan and strategy for TfL’s Business Plan.
Cassidy started her career in 2005 at LIVE Communications managing the agencies largest client, and delivered a three year behavioural change programme that produced unprecedented results for the organisation.
In 2009, Cassidy helped launch Unspun and managed clients including KPMG and BUPA. In March 2010 Cassidy took on a freelance career and produced various high profile projects including Carphone Warehouse’s annual conference, Campus Party’s digital recruitment fair at the O2 for Telefonica and account directed the 2012 Make it in Great Britain exhibition at the Science Museum.
After returning from maternity leave in 2014, Cassidy re-joined Unspun as Project and Operations Director and now uses her wide ranging skills and experience from the industry to lead the team effectively in their delivery.